29.07.2015 - Urban Expositions launches P3
Filling a marketplace need for a Midwest trade show for pet industry retailers, Urban Expositions, Kennesaw, has launched P3 | Progressive Pet Products. Representing a complete reinvention of the former H. H. Backer Total Pet Expo postponed earlier this year, P3 will debut from August 24 to 25, 2016 at Navy Pier, Chicago. P3 will deliver a forward-looking, fun tradeshow experience to one of America’s top destination cities, pairing the market’s newest pet products with exceptional educational programming and networking events. To ensure that the new, annual exhibition effectively responds to the changes taking place in today’s pet marketplace, as well as the specialised needs of the region’s retailers, Urban will work closely with leading pet industry veterans. In addition, the Urban Expositions team will call upon relationships and alliances it has built through its strong portfolio of shows in the gift, souvenir and Halloween industries to provide access to a new base of retailers for pet industry vendors. Urban Expositions produces and manages a portfolio of 36 events covering seven sectors. Urban Expositions was founded in 1995 with the Philadelphia Gift Show and built its business in the regional Gift & Souvenir industries. In 2008, Urban began to diversify outside of Gift & Souvenir. (ank)
Quelle: Jul 22, 2015 [m+a UFI Newsletter]