10.06.2014 - Strategic reorientation for printing
Messe Düsseldorf is relaunching its world lead fair Drupa in 2016 (May 31 to June 10) and strategically realigning it with a revised nomenclature and a new key visual: The focus will be on the innovative power of the sector. Thus, in 2016, Drupa 2016 will stand for Print & Crossmedia Solutions – and be subtitled No. 1 for print and crossmedia. Top themes will include packaging printing including digital label printing, multichannel publishing and green printing. The corporate design of Drupa has also been revised along with the strategic repositioning. Tried and trusted elements like the pixel logo and the colour red have been retained. At the same time, a new image language has been developed to underscore the claim of this rejuvenated Drupa. Its product and service profile has been trimmed and will in future concentrate on six main groups (previously seven): Prepress/Print, Premedia/Multichannel, Post Press/Converting/Packaging Printing, Future Technologies, Materials, and Equipment/Services/Infrastructure. (ank)
Quelle: May 28, 2014 [m+a UFI Newsletter]