28.04.2014 - Two new fairs

Messe Frankfurt (HK) Ltd and the Guangdong Toy Association (GDTA) have signed a letter of intent to join forces in organising the Guangzhou International Toy and Hobby Fair and the Guangzhou International Stroller and Baby Product Fair starting from 2015. Commenting on the partnership opportunity, Stephan Buurma, managing director of Messe Frankfurt Asia Holding Ltd said: "Messe Frankfurt is committed to providing diversified, quality trade fairs in different markets and has already achieved huge success and recognition with over 30 trade shows in Greater China. We have been actively looking for various new opportunities to expand our portfolio in different industries in China, such as the toy market, where Guangdong is the world’s largest production base." According to a report compiled by Euromonitor in 2012, the total retail sales of toys and games in China have soared in value from USD 3.89 billion in 2007 to USD 8.3 billion in 2011, registering an average annual growth rate of 21 percent. (ank)

Quelle: Apr 16, 2014 [m+a UFI Newsletter]