15.04.2014 - Turkey - MCI’s new subsidiary
Following the acquisition of 3Events, a promising start-up focused on corporate and association event management, MCI announced the launch of MCI Turkey. The launch will reinforce MCI’s capacity to offer its unique services and solutions to organisations across the India, Middle East & Africa (IMEA) region and expand service offerings to clients interested in engaging audiences and hosting congresses and events in this fast-growing market. From the Ankara-based office, local clients will now have access to MCI’s unique experience management, brand enhancement, content, digitisation and globalisation strategies, enabling them to unlock their potential, drive business results, enhance organisational performance and grow globally. “Although a young start-up, the 3Events team has a combined 25 years’ experience in managing corporate and association events, as well as in-depth knowledge of local clients and their challenges,” said Sumaira Isaacs, Chief Operating Officer, India, Middle East and Africa. “This acquisition will establish MCI’s presence in Turkey, provide our growing regional client base with an additional location from which to access MCI’s strategic services and bring innovative new strategies to the Turkish market.” (ank)
Quelle: Apr 2, 2014 [m+a UFI Newsletter]