03.03.2014 - Strategic withdrawal
Back in November 2013 at the tenth edition of Modatex major changes were still being heralded, but now it’s all over. Ocean Media, London, the organisers of Modatex and White Gallery in Germany, have axed the show planned for May at Messe Essen, explaining that the existence of two events revolving around the same theme on the German market – namely Modatex and Interbride, which is scheduled this June at Messe Düsseldorf – had divided both exhibitors and visitors. The result, said Ocean Media Group Ltd. CEO Dave Moran, was that neither trade fair would be attended. This has prompted the Ocean Media Group to exit the German market. The British firm is now placing its international focus on The London Bridal Show, which takes place April 6 to 8, 2014 at London’s Olympia Exhibition Centre. ank
Quelle: Feb 27, 2014 [m+a WebNews]