13.12.2013 - Best Marketing: Gdansk
The ICCA Best Marketing Award this year goes to Gdansk Convention Bureau for its Christmas CSR Campaign held during EIBTM 2012. The Gdansk Convention Bureau wanted to attract 8 to 10% more guests to their stand at EIBTM 2012, to meet more association and corporate meeting planners and to attract the attention of international media. They reached these goals by creating a Christmas atmosphere at the Gdansk stand and engaging visitors to make their own personal Christmas bauble. All baubles were sent to a chosen children's organisation in Barcelona. They also donated money to bring Christmas gifts to the chosen children’s house, and asked exhibitors and buyers prior to EIBTM to join the project and bring gifts to their stand. After the tradeshow, they encouraged all exhibitors to bring left-over promotional gifts, to donate them to the children. sos
Quelle: Dec 11, 2013 [m+a WebNews]