28.04.2014 - Freshness unwanted
Cancellations, surface-area reductions and, above all, reticence by major industry players, have made it necessary for Messe Düsseldorf to remove the freshness trio comprising Intermopro, Intercool and Intermeat, planned for September 21 to 23, from its 2014 schedule. Hans Werner Reinhard, deputy CEO of Messe Düsseldorf: "Over the last few years, Messe Düsseldorf has worked intensely and closely with the industry on conceptual changes, which unfortunately have only been partially accepted by the market. An increasingly critical aspect is the proliferation of in-house exhibitions by German trading companies, which demand the presence of the major manufacturers." The stimulus for the creation of three separate special fairs for the sectors dairy products, cooked and uncooked meat and frozen food products came from the German market in the 1990s. Since then, Intermopro, Intercool and Intermeat have been hosted at Düsseldorf every two years as a freshness trio. "The decision to call off the fairs in 2014 was not an easy one. But in view of the current number of registrations and lack of any prospects for a radical turnaround in bookings, we’ve been forced to put on the brakes." Mediterranean Food, whose launch was due to take place alongside the Inter fairs, has also been cancelled. (ch)
Quelle: Apr 16, 2014 [m+a UFI Newsletter]