A new joint venue education initiative has been launched by UFI and the Venue Management Association Asia and Pacific (VMA). UFI will adapt and modify VMA’s industry leading venue management school in order to offer exhibition venue managers the opportunity to improve their operational and managerial skill sets. The programme will cover a wide range of capabilities including leadership skills, strategic planning, marketing, people management as well as problem solving and decision-making skills. The inaugural programme will be held in China in the second half of 2017.