Closed but transparent
Large-format, backlit digital prints lent the Shure stand communication-enhancing transparency despite its closed construction.
Shure, in the business of microphones and audio technology, put in a screened-off yet inviting appearance at Prolight + Sound 2006 in Frankfurt. The booth design was specially created to give visitors and personnel an opportunity to retreat into the stand to digest their detailed impressions of the company's extensive product range. For this purpose a lounge was installed, driven by the principle of simplicity and no frills - and lit up in the company's CI colour.
Atelier B. Lauer, Wiesbaden/Igstadt, developed the colour and form language of the interior furnishing including the presentation designs for the new products. Art Life Gesamtausstattungsbau GmbH, based in Hofheim, was responsible for the actual trade fair appearance.
m+a report Nr.5 / 2006 vom 14.08.2006
m+a report vom 14. August 2006