Positioning as a trendsetter
An open concept permitted visitors to Internorga 2006 to make immediate contact with the Beck's brand.
Clear navigation characterised the stand designed by the Design Company: The entrance area served as the "public area" and offered initial opportunities for contact with bistro tables encouraging visitors to linger. 6-m high illuminated glass columns formed the entrance area for the communication lounge while also functioning as design and graphic elements. A large bar, comfortable stools, lounge furniture, and a white deep-pile carpet created a relaxed club atmosphere. Quality materials such as glass, brushed stainless steel, wooden flooring, deep-pile carpet, and a wooden wall relief underlined the prestige of the Beck's brand.
m+a report Nr.5 / 2006 vom 14.08.2006
m+a report vom 14. August 2006