An arena of its own
Siemens positioned as a strong and committed partner at this year's Hanover Fair and offered visitors guided tours with the best view of the clearly structured, three-storey stand.
Like a wedge, a 500-m2 interactive media façade with over 14,000 LED pixels made of a specially developed optical honeycomb material cut into the 90-m wide, enclosed stand. In an interaction, hosts guided visitors to the escalator that took them up 9 m to the third storey. Like in an arena, the view from above provided easy orientation over the entire stand and the Siemens portfolio.
To meet the great demand for communication, the architects Zeeh Bahls & Partner inserted level two with individual lounges for the different fields of business. Level one contained product walls arranged as a straight comb which formed the backbone of the stand.
m+a report Nr.5 / 2006 vom 14.08.2006
m+a report vom 14. August 2006