Promotional gifts with a difference
Long after being pronounced dead it's still very much alive and kicking. The "Centrum der Werbung" which drew its last breath in 1989, is celebrating a comeback in Hanover. Once everybody's darling at the Deutsche Messe AG, this purchasing and information forum for promotional products also provided a showcase for brand traders. Mass-produced goods made in China did not get a look-in. The event now returns as Promotion World 2006 - the international trade fair for promotional goods and incentives - with a respectable number of registrations even before doors open. More than 80 % of the planned 3,000 m2 exhibition space is already booked. The fair runs from April 2 to 28 to coincide with the Hanover Fair. Exhibitors include several high-end brand product manufacturers like Bree, Pelikan, Rosenthal, Villeroy & Boch, Faber Castell, and WMF. Equally illustrious names are listed amongst the importers and suppliers showing this year: Prodir, Süße Werbung, Victorinox, Koziol, Rastal, Terminic and Zwiesel to name but a few examples from a long list of exhibitors.
Deutsche Messe AG, Hanover, and the supporting bodies of Promotion World, the advertising gifts association (AKW) based in Merzig and the federal association of advertising gift suppliers (BWL), Cologne, are quite sure that the show will be a resounding success. "Around 30,000 of the visitors to the Hanover Fair hail from the marketing, advertising and sales promotion sectors. For them, but also for the exhibitors, Promotion World means real value-added", says Sepp D. Heckmann, boss of Deutsche Messe.
Klaus Rosenberger, chairman of AKW, is convinced that the fair is offering something attractive: Customer care is of central importance in the capital goods sector. It's really important to get the choice of promotional gifts and incentives right. Running parallel with the Hanover Fair, we expect our fair to forge numerous quality contacts with promising customers from the industrial sector."
The organisers have a few ideas in store to lure Hanover Fair visitors and exhibitors over to Hall 10. They will be erecting eye-catching signposts and directions right across the exhibition site to point the way to the specialist fair for promotional goods and incentives. An interesting program of lectures and best-practice examples will provide an opportunity to inform visitors about promotional goods and incentives.
m+a report Nr.2 / 2006 vom 24.03.2006
m+a report vom 24. März 2006