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Being one step ahead of trends: The Design Trend Report supplies hard facts about forms, materials, colours, and user interfaces of the future.
Finding out what consumers want is extremely valuable to companies. Those who get hold of this information in good time have an important strategic resource for growth and success. In product development and design, in particular, early and holistic inclusion of information about trends is a profit factor.
designafairs, "Europes leading creative agency" headquartered in Munich, looks into the future with its market research and therefore knows how forms, materials, colours and user interfaces will develop over the next few years. The company continuously analyses socio-cultural changes worldwide and summarises them in the "Design Trend Report". This contains six general design trends with specific facts relevant to design - a solidly researched decision tool for designers, design managers and strategic marketing experts wishing to develop products in line with trends.designafairs obtains its data about design and aesthetics trends from a targeted survey of 180 "Cutting Edgers" - innovative people in the trend-setting cities of Europe, the USA and Asia. In-depth one-to-one interviews delve into preferences, attitudes, and different lifestyles, from which qualified trends (primarily forms, materials, and colours) are derived.
Based on the market research results of designafairs, it is possible to detect design tendencies that have equal priority in Shanghai, London or New York. For example, a worldwide trend towards "Reminiscence Design" can be perceived. This brings together traditional and contemporary design elements, for example, by combining geometric and organic patterns. The materials chosen for Reminiscence Design are the traditional materials like leather, stone or wood, which are then upgraded with novel surface treatments (varnish, polish).
"Knowledge of socio-cultural differences and expectations of people in Europe, USA and Asia helps us reveal global and regional design preferences in a way that is orientated towards the target group and specific to the sector and help our customers take the right decisions for their regional markets", said Jens Pattberg, Vice President Business Development at designafairs and responsible for trend consultancy and market research.
Because markets develop at breakneck speed, the Design Trend Report is updated yearly. Tailored trend reports with emphases determined by the customer can also be compiled on request. Customers for trend research already include companies such as Siemens (Communications and Medical Solutions), T-Mobile and Audi.
m+a report Nr.1 / 2006 vom 13.02.2006
m+a report vom 13. Februar 2006