Editorial m+a report No. 8 / 2005 from December 8, 2005
Exhibition year 2005
Another year over. One conclusion: it's always the others who have excess capacities. Personally, each venue considers itself competitive, is busy rebuilding, extending altering, expanding or modernising. On the one hand this is understandable. To stand a chance of even competing for this or that event, space has to be held available. Yet questions must be permitted. Where is all this construction work leading? Couldn't the odd bottleneck be better tided over with temporary halls? Where are the events to come from? Moving forward, there will tend to be more exhibition themes, as shows become more specialised, more international - and shorter. Accompanying programmes will be more important, enabling venues to play their multifunctional trump card. Even if many executives at exhibiting companies are looking to allocate more funds in 2006 to their exhibition budgets, the growth in supply will still have the effect of making the cake smaller.
When it comes to overcapacity, Germany is not alone. In these booming times, some Asian countries are also spending heavily on exhibition sites, true to the motto: in for a penny, in for a pound ... The consequence - too many venues and not enough themes. Not yet. They must now be developed at the double if the show grounds are to make their mark with more than architecture alone. Read about the exciting Asian exhibition market beginning on page 22.
We have some more snapshots for you in the form of blow-ups. They address the emotions, and their impact is language-independent and time-economical. Outsize images capture attention by presenting motifs in unaccustomed dimensions that automatically catch the eye. For more turn to page 68.
Enjoy some informative readingmuareport-redaktion@dfv.de
m+a report Nr.8 / 2005 vom 08.12.2005
m+a report vom 8. Dezember 2005