Hoping for international contact and fresh impetus

DIMA has sadly been going downhill for the past three years, judging by the attendance and exhibitor statistics. What are your reasons for remaining faithful to the fair nonetheless?
Gerald Schreiber, managing director of the defacto-Callcenter-GmbH, Erlangen: We continue to believe in DIMA as a communication platform, and we’ve always been successful there as exhibitors.

One of DIMA's major shortcomings was being too much of an "industry meet without customers". Messe Düsseldorf set out last year to alter this situation. Did it manage to do so in vertical takeoff, and what else would you like to see this year?
We would like to see DIMA benefiting from Messe Düsseldorf's international contacts. In our particular case that means, for example, international interest in our multilingual services.

What advantage is it to you as an exhibitor that OMD is being collocated with DIMA?
The fairs can be mutually beneficial, attracting new target groups to DIMA and hence to our stand.

m+a report Nr.6 / 2005 vom 23.09.2005
m+a report vom 23. September 2005