New themes
Marketing Services is widening its range, going for new themes and marketing with a practical focus. From May 22 to 24 the fair in Frankfurt will be presenting the section Corporate Publishing for the first time. The new project "Introducing ..." is geared to young event agencies, the "Best Cases Day" presents spot-on cross-media campaigns, and the Online Marketing section is being expanded, all to showcase in depth success factors of exemplary cross media campaigns in various industries.
Corporate Publishing will also be represented as a theme because Messe Frankfurt Ausstellungen (MFA) in Wiesbaden says it is becoming increasingly important in external and internal corporation communications. The role that customer or staff magazines can play is explained in Frankfurt. Forum Corporate Publishing (FCP) and the association's members will be on show at a joint stand. Online Marketing is also being expanded because MFA believes the booming communication medium still offers lots of potential.
m+a report Nr.1 / 2007 vom 13.02.2007
m+a report vom 13. Februar 2007