Brand core as a trade fair stand
In the shape of a giant helix, Axelmeiselicht allowed visitors to walk through and explore its own corporate DNA.
As visitors to Light + Building 2006 walked through the 4-m tall and 12-m long helix - symbolising the corporate core values - they were given an insight into the project stand of living vision "Occhio house" by Axelmeiselicht. A walkway took visitors from the centre of the helix out into a prototype of a flagship store of the company being presented for the first time. The surrounding lounge area with changeable lighting moods also offered a relaxing space for getting to know the products.
m+a report Nr.5 / 2006 vom 14.08.2006
m+a report vom 14. August 2006