1:0 for BenQ-Siemens
Inspired by the intensive commitment to football by the mobile phone manufacturer during the World Cup, a daring piece of architecture has emerged in co-operation with WengerWittmann: the crazy soccer field.
The still young brand BenQ-Siemens presented its new visual identity to the German market at this year's CeBIT. A pitch rose to form room-high waves over a length of 60 m which acted as a roof for the products on show. The 13-m deep tunnels under the 6.5-m high waves provided shielded areas for perusing and testing new mobile phones. The first two waves concealed a two-storey business lounge, in the "kick-off circle" of the stand the new logo overhung the green football pitch. Parts of the pitch formed a panorama LED wall. This was used to show alternating images of star forwards with the ball and the real stars: the new products and their capabilities.
m+a report Nr.5 / 2006 vom 14.08.2006
m+a report vom 14. August 2006