Business quiet
When working with agencies, exhibiting companies relied on time-tested and proven relationships. Experiments are not in demand at present.
A year-on-year comparison shows virtually no change in the demands exhibitors make of service. From their own stand builders they continue first and foremost to expect full compliance with safety regulations. It's a different matter with placement aid, though: still sought by exhibitors last year, it has now been deleted entirely from their wish list. Apart from their own presence at a wide variety of fairs of specific importance to the various exhibitors, Marketing Services, ShowTech and the World of Events are still on the list of exhibitions that the companies surveyed attend as being of importance to their business. It emerges, however, that in the year following EuroShop interest in the above-mentioned shows has declined. Whereas last year, for instance, 20 % of respondents still intended visiting the World of Events, the percentage in 2006 dropped to barely 8 %. This may also be because there has been little to no change in companies contracting-out behaviour. More than 90 % are acting on the same agency relationships as in the previous year. "Indeed, we have reduced everything even further to a minimum," is how one exhibitor describes the situation. Under these circumstances it comes as no great surprise that more than half the total works with a permanent agency. Roughly 23 % purchase project-related agency services, and approximately the same percentage operate without an agency.
m+a report Nr.2 / 2006 vom 24.03.2006
m+a report vom 24. März 2006