As transparent as ice

It's not often you find the public queuing for a promotional event. The Cologne agency facts&fiction achieved just that with the roadshow it implemented for the ING Direktbank through several German cities. The objective was to bring the bank closer to prospective customers as a transparent partner for property loans. This was successful thanks to Europe’s largest ice house erected in front of the overawing backdrop of the Messe Frankfurt. A magical glacial home was built in which everything from the cushions to the fireplace was cut and sculpted from 87 t of pure ice. It was a huge success that drew excited crowds in six German cities.

m+a report Nr.1 / 2006 vom 13.02.2006
m+a report vom 13. Februar 2006