Springer celebrates in Berlin sky
The sky over Berlin glowed red when "Bild" and "Bild am Sonntag" invited 400 guests from the worlds of politics, business, sports, culture, show business, their advertising customers and sales partners to a summer party on the roof terrace of the Axel Springer building. Bild's corporate colour red dominated the proceedings: a long red carpet flanked by LED pylons marked the way to the roof terrace that designer marquees, trendy food creations, atmospheric light installations and designer lighting had transformed into a lounge under the sky over Berlin. At dusk, a luminous LED cube was presented to each guest, bird twittering gave way to unobtrusive clubbing music. In a "light lounge" inside the building, an exclusive program of entertainments and an experience buffet awaited the guests. Antje Peters-Reimann
Customer Axel Springer Verlag
Agency: first class events, Berlin
m+a report Nr.7 / 2005 vom 27.10.2005
m+a report vom 27. Oktober 2005