Editorial m+a report No. 6 / 2005 from September 23, 2005
Change is the best form of brand continuity. And so, in the 86th year of its publication, m+a report is changing not only outwardly and haptically, but also in terms of its content. Given that the exhibition world knows no boundaries, that exhibitors and organisers are vigorously engaged in export marketing and are active in many countries, m+a report is going fully bilingual with this issue, appearing in German and English throughout. In keeping with this, we have also given m+a report a new subtitle. As of this issue the Messe-Marketing-Magazin becomes The International Trade Fair Magazine.
Germany is not only the country with the most global leader fairs, it is also perceived as the acme of service and architecture, to name but two examples. Standards here are the benchmark for many countries. And so in recent years we have increasingly been lobbied to make our magazine bilingual. Your wish is now our command.
Fairs and exhibitions are for getting to know people and for networking. Moving forward, this know-how transfer will be given stronger weighting in m+a report through the specific inclusion of the people who go to make up fairs. They include exhibitors, visitors, organisers and, of course, the "fix-it" trade - all the service providers that never fail to make tradeshows and events so enormously exciting.
While remaining the trade magazine for the exhibition industry, we’ll give our readers at home and abroad a peek over the garden fence, enable local companies to make fresh contacts abroad and vice versa.
Enjoy some informative reading
Yours truly,
muareport-redaktion@dfv.de
m+a report Nr.6 / 2005 vom 23.09.2005
m+a report vom 23. September 2005