04.11.2013 - Hortitech becomes GreenTech

After extensive industry consultation, the name for the biennial trade fair for the agricultural chain focusing on product technology for food and ornamental horticulture has been decided. The definitive title is GreenTech Amsterdam, the international trade fair for Horticulture Technology, to be held June 2014. Via crowd-sourcing, over the past two months the horticultural sector has been invited to help decide the name of the exhibition, the working title of which was HortiTech. The name GreenTech was suggested by Dutch and international parties. “Over 100 exhibitors have already booked and new partnerships have been formed,” says Mariska Dreschler, GreenTech Product Manager from RAI Amsterdam. The first edition of GreenTech will take place June 10 to 12 at Amsterdam RAI. ank

Quelle: Oct 30, 2013 [m+a WebNews]