11.10.2013 - Back to basics
In Moscow, Heymann Brandt de Gelmini presented the Russian travel fair MATIW’s repositioning as OTDYKH. On behalf of international organiser Euroexpo the agency from Berlin has developed the refocus for one of the most important tourism trade shows in Russia. The major innovation is that in 2014 (September 16 to 19) the exhibition will take place at Crocus Expo, Moscow, once more as OTDYKH, with the new brand strategy marking a return to former values – the title OTDYKH having already been used between 1994 and 2006 as the umbrella brand. Over the next five years it is planned to elevate OTDYKH to the status of quality leader in the Russian market for travel trade shows. ank
Quelle: Oct 2, 2013 [m+a WebNews]