09.04.2013 - Exhibitor communications amalgamated

Following the successful test and roll-out of a new, single email inbox for hosted buyers at IMEX America last year, the IMEX Group is introducing the same concept for all hosted buyers at IMEX May 21 to 23, 2013 in Frankfurt. The new online tool works by amalgamating all exhibitor communications to a given buyer into an inbox on the IMEX website. Last year IMEX in Frankfurt attracted just short of 4,000 hosted buyers in the meetings, incentive travel and events industry from 71 countries. Total attendance over the three days, including trade visitors, was 14,143.

Quelle: Apr 3, 2013 [m+a WebNews]