20.03.2013 - Immediate Media acquires The Triathlon Show
Immediate Media Co, the leading cross-media specialist interest content company, has announced its acquisition of The Triathlon Show, the UK’s premier multisport and endurance exhibition, from TCR Shows Ltd for an undisclosed sum. The Triathlon Show (formerly known as TCR) was launched in 2002 by M2 Events. The annual three day event is held at Sandown Park, Surrey, and has just celebrated its 11th successful year in 2013, attracting more than 7,000 visitors. Tom Bureau, Immediate Media Co CEO, commented: “I’m delighted to announce this acquisition, the latest investment to enhance Immediate’s growing cross-media portfolio. Live events provide a fantastic opportunity to engage with our customers face to face.” This year’s event, which took place from March 1 to 3, 2013, featured over 150 exhibitors, alongside expert-led seminars and workshops, and was attended by beginners, professional and celebrity triathletes. The show will become the second live event managed by Immediate, which already owns a majority share in the world’s largest annual family history event Who Do You Think You Are? Live! (ank)
Quelle: Mar 13, 2013 [m+a UFI Newsletter]