28.08.2012 - Use and Value of Face-to-Face proved
The Center for Exhibition Industry Research (CEIR) has released “Use and Value of Face-to-Face”, which is the first of a series of reports which will be released over the next quarter from the landmark study, The Role and Value of Face-to-Face Interaction. This study examines the long-term value of face-to-face marketing and exhibitions in particular in light of major economic fluctuations and the influx of technology and alternative marketing tactics, including digital media. The first report provides an overview of attendee and exhibitor perceptions and perspectives of face-to-face interactions they engage in during normal business practices, including business-to-business exhibitions and other face-to-face interaction settings. More than 9,000 attendees and 800 exhibitors participated in this initiative. Among the findings, both audiences rank exhibitions highest in terms of the value of face-to-face interactions from a list of 10 possible options including sales calls, exhibits, conventions, annual meetings, educational conferences with or without an exhibit component, hosted buyer events, to name a few. For attendees, the exhibition setting is top rated with 48%, ranking it first over all other listed options. In-person sales calls are a distant second at 26%. (wew) www.ceir.org
Quelle: Aug 15, 2012 [m+a UFI Newsletter]