12.01.2012 - Mercedes-Benz becomes main sponsor of Madrid's Fashion Week

Madrid (ja) - Mercedes-Benz and Ifema have signed a strategic collaboration agreement within the framework of the leading Spanish Fashion Show, organised twice a year at Feria de Madrid. Under this agreement, the German vehicle make will become the show's main sponsor, in which respect it will from now on be known as Mercedes-Benz Fashion Week Madrid. As far as the show is concerned, this alliance is expected to boost its international development.

Quelle: [Jan 3, 2012] m+a WebNews